On Friday 7th October the University of Bradford hosted ‘Unlocking Sustainable Behaviour’ to share best practice following the success of its recent Environmental Move for U (EMU) Project. The aim of the day was to share best practice, learn from organisations that have delivered behavioural change programmes and work together to develop new approaches.
The day was opened by Clive Wilson, Director of the University’s Estates and Facilities department. Clive introduced the sustainability strategy, which has been in place since 2005, and talked about some of the investments made across campus to date and discussed future plans.
Click here to view the presentation: Intro - Clive Wilson - University of Bradford"
Right click and choose ‘save as’ to watch the video: Clive Wilson - Welcome"
Jon Warren followed by introducing Carbon Ready’s approaches to behavioural change. Jon spoke about campaigns delivered across many sectors and how these can be tailored to the University setting. Jon introduced the AIDA, Defra’s EEEE and identified the parallels and provided a campaign checklist.
Click here to view the presentation: What Make People Change? Jon Warren - Carbon Ready Ltd"
Right click and choose ‘save as’ to watch the video: Jon Warren - What Makes People Change?"
Russell Smith (Estates and Facilities) and Hilary Pape (Physiotherapy Lecturer and Green Team) discussed the EMU project. Russell focussed on the technical aspects and the challenge of measuring the savings, which were estimated at 33%. Hilary discussed what worked and what didn’t work in engaging busy staff in reducing energy consumption. The team are now looking to roll the project out across campus and deliver a 13 – 17% reduction.
Click here to view the presentation: EMU - University of Bradford - Russell Smith & Hilary Pape"
Right click and choose ‘save as’ to watch the video: Russell Smith & Hilary Pape - EMU"
Professor Erik Bichard from the University of Salford brought interesting theoretical and practical insight to the day from his work in changing behaviours. Prof Bichard discussed the context of decision making and introduced his ‘Triple Track Strategy’. He finished by looking at campaigns from BSkyB, Manchester Art Gallery and projects at the University of Salford.
Click here to view the presentation: Behaviour Change Strategies - Prof Erik Bichard"
Right click and choose ‘save as’ to watch the video: Prof Bichard - Behaviour Change Strategies (81)
The final presentation of the morning was given by Christian Meichsner and Steve Milford from Waldner. Waldner manufacture and install highly-efficient fume cupboards which include real-time energy displays. Christian ran through the technical aspects whilst Steve explained how sustainability was core to their business. The innovative displays were capable of displaying weather forecasts and other data to improve interaction by the user.
Click here to view the presentation: Smart Energy Management - Waldner - Christian Meichsner & Steve Milford"
Right click and choose ‘save as’ to watch the video: Christian Meichsner & Steve Milford - Fume Cupboards & Energy Display"
In the afternoon delegates worked in teams to put some of the concepts and ideas discussed in the morning into practice. Each group was given the duties of a sustainability team working in a large pharmaceutical company with cultural challenges. Teams produced storyboards detailing campaign objectives, branding, idea creation and campaign structuring and project management.
Workshop Outputs - Carbon Ready Ltd"For further information about the day or if you are interested in setting up a successful behaviour change campaign please contact Carbon Ready.